Strategically based in Phuket, Thailand, C9 Hotelworks is a leading hospitality consulting firm specializing in tourism, hotel and property development in the Asia Pacific region.

C9 Hotelworks was established in 2003 by Managing Director, Bill Barnett, who has experience that spans over three decades in the region. The company represents the best interest of owners with hospitality assets through independent consultation and advice which assists owners when evaluating hotel operations, management and returns. Analyzing research, forecasting and advising, C9 Hotelworks have the expertise to focus on key issues, evaluate complex ones and assist their clients in achieving solid results.

C9 Hotelworks Services:

  • Hospitality Consulting
  • Asset Management
  • Hotel & Resort Development
  • Dispute Resolution and Independent Expert Arbitration

  • Project Feasibility and Analysis
  • International Hotel Brand Selection and Negotiation of Agreements
  • Mixed Use Hotel and Residential Planning
  • Acquisition  and Transaction Due Diligence


Working with leading institutional and private investment firms, international hotel operators and private developers, C9 Hotelworks has developed a solid reputation for assisting owners in hotel branding negotiations, market research and feasibility studies and has extensive experience in resort destination and mixed use hotel and residential projects.

Bill Barnett

Bill Barnett, Managing Director, has worked in virtually every Asian hotel market and has a wide range of experience from key corporate roles with a number of international hotel management chains and asset management roles for significant hotels located globally.

A Brief Selection of Clients and Projects:

  • LaSalle Investment Management
  • Jumeirah Private Island Resort
  • The Yamu
  • Kingdom Hotel Investments
  • Sofitel Silom Hotel
  • Thai Muang Redevelopment
  • Similan Beach, a Ritz-Carlton Reserve
  • Outrigger Serenity Terraces Resort
  • Novotel Nathan Road Kowloon
  • Sheraton Krabi Beach Resort
  • Evolution Capital
  • Laguna Resorts and Hotels

Awards And Membership:

C9 Hotelworks is currently a member of ISHC (International Society of Hospitality Consultants) and was awarded a prestigious PATA Gold Award in 2007.

Founded in 1951, the Pacific Asia Travel Association (PATA) is the recognized authority on Asia Pacific travel and tourism. PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies.

ISHC is the source for worldwide hospitality consulting, giving you access to a global network of hospitality professionals who provide a wide variety of consulting services.