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Accor's Sofitel Brand Merged Back Into Group

Category: Hotels. Posted: 10th Feb 2014

Global French hotel chain ACCOR's experiment with growing the Sofitel luxury brand as a stand-alone unit has gone by the wayside.

The group is now merging Sofitel back into a upscale cluster of brands which include Pullman, Grand Mercure, Sebel and MGallery.

Singapore-based Senior Vice-President for Sofitel Markland Blaiklock will be leaving the company.

This is not the first time ACCOR has had a brand realignment with the most recent being the shelving of the All Seasons namesake and creation of a three-pronged ibis overlay with the core brand, together with ibis styles and Ibis budget offerings.

Over the past few years as ACCOR pursues an asset light approach for the group, the top level position has seen a series of new appointments and exits.

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