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Langham to Launch China Brand

Author: Bill Barnett. Category: Hotels. Posted: 18th Aug 2014

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Come September Hong Kong based Langham Hospitality Group will launch a new China brand.

At the same time the Eaton flag will be repositioned to a younger target audience.

The industry is speculating about the future of Langham Place given the core brand remains focused on luxury.

Once launched Langham will pursue a three tier multi-brand expansion strategy.

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