Melia Comes Back To Asia
Leading Spanish hotel group Melia are again focusing on Asia.
This time out a lead entry is the group's second brand Sol.
Reading a recent piece in TTG Asia, the group is repositioning their Bali property in Benoa as the Sol Beach House.
The description for the offering is a funky, down to earth style of hippy chic (their term).
Vintage and modern touch. Sounds perfect for hotel retrofits.
Is it marketing, a cosmetic face lift of something more? Certainly worth checking out.