The Flip Flop Report
Apparently Asian travelers take social media seriously when looking at beach holidays.
I read a piece recently in TTG Asia which spoke about Expedia's 2014 Flip Flop Report.
Some 60 percent of those who responded from Asia said social media was a significant factor when choosing some fun in the sun.
Interestingly one of the key motivations in Asian's posting online photos on holiday was to elicit 'selfie envy.'
Want to view the 2014 Flip Flop Report? CLICK