TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Khao Lak’s Post Tsunami Tourism Recovery Travels from Tragedy to Transformation with 1 Million Arrivals Expected in 2016: C9 Hotel Report

BANGKOK, THAILAND – One million arrivals are expected for Khao Lak this year, a huge transformation for the destination, following the dark days following the Asian Tsunami in 2004 according to a new report by leading hotel consultancy, C9 Hotelworks.

In the year following the event hotel guest arrivals in Phang Nga Province fell sharply under 300,000 for the entire year, but in a remarkable sustained upswing the number pushed upwards to 962,020 at the end of 2015 and is expected to break the one million mark this year. View the Khao Lak Hotel Update 2016 report.

Key drivers, according to the report, are rising Chinese and Australian visitors, adding to the European guests that still dominate the market with 80% of arrivals, resulting in a new surge of hotel development.

Khao Lak’s hotel market has 104 registered accommodation units with 7,822 keys, a number which pales compared to neighbour Phuket, whose total supply is close to 50,000 rooms. But, over the past five years the destination has seen a compounded annual growth rate of 16%, a rising performance not un-noticed by both Thai and foreign hotel developers with 1,213 new rooms coming into the supply pipeline.

Commenting of the market evolution C9 Hotelworks’ Managing Director Bill Barnett said: “The upward cycle in tourism is highlighted by the planned return of Bill Heinecke’s Minor Hotel Group and more international brands coming on stage such as IHG’s Holiday Inn brand. Geographically within Khao Lak we are seeing the push north for the newest and larger resorts with Bangsak in particular seeing a number of large-scale properties.”

Snowbirds or winter visitors from European countries especially German-speaking nationalities have traditionally been the legacy market. These were in fact the main drivers of the destination in the period after the Tsunami. However, by 2006 foreign visitors eclipsed domestic demand for the first time and the trend has grown ever since.

“Over the past few years Khao Lak has attached itself to Phuket’s fast rising airlift and China and Australia in particular, with strong arrivals in the traditionally lean summer months, driving the growth and market maturity as it becomes a year-round market as opposed to the disruptive seasonality it used to be known for,” said Mr Barnett. Data from C9’s report also points to other key emerging markets such as Japan Korea, Malaysia and Singapore as key catalysts of change.

Summing up Phang Nga’s push towards the golden one million milestone Bill Barnett added: “Khao Lak has been able to attract an increasing number of visitors from nearby Phuket who have destination fatigue and are disconnected by the wide-spread urbanized of the island’s resort atmosphere. Though the destination is firmly connected to the bigger Greater Phuket infrastructure including the soon to open expanded airport, in the long-term Phang Nga will have to develop its own gateway airport in order to control its own tourism destiny.

Other Press Release

Read more

As Phuket tourism market recovers, a potential “carmageddon” infrastructure crisis looms

Category: Press Releases, Posted:31 Oct 2023 | 11:21 am New research shows that the island’s hotel market has returned to pre-pandemic levels
Read more

ROBUST PHUKET TOURISM NUMBERS IN Q4 LAST YEAR AND HIGH WINTER SEASON SET THE STAGE FOR RECOVERY BY YEAR-END

Category: Press Releases, Posted:23 Mar 2023 | 10:09 am Return of Chinese travelers expected in the third and fourth quarter during key Mainland holiday periods Significant uptick in Phuket’s hotel sector activity includes the opening of Radisson RED in Q3 2023 For Immediate Release, 23 March  2023 PHUKET Thailand’s leading resort island of Phuket’s post-pandemic tourism recovery has been headlined by a surge in […]
Read more

THAILAND TOURISM FORUM PUSHES INNOVATION CENTRESTAGE AS INDUTRY LEADERS DEBATE THE FUTURE OF HOSPITALITY

Category: Press Releases, Posted:16 Jan 2023 | 14:44 pm THAILAND TOURISM FORUM PUSHES INNOVATION CENTRESTAGE AS INDUTRY LEADERS DEBATE THE FUTURE OF HOSPITALITY Thailand’s largest annual tourism and hospitality event brings 800 delegates together for a fast-paced single-day show at Conrad Bangkok Thailand Tourism Leadership Summit: (from left) Bill Barnett, MD, C9 Hotelworks; Chiruit Isarangkun Na Ayuthaya, President, Thailand Convention & Exhibition Bureau; Bill […]
SiaJai logo

Thailand's Leading Homecare Marketplace