TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

2021 The New Normal (Not)

Category: Tourism, Posted:21 Dec 2020 | 06:00 am

As 2020 winds down, it’s time to look into the next chapter of our lives that could best be summed up as “same same, but different.”

Hitting the news is the Airports of Thailand (AOT) who control most of the gateway aviation facilities in the country talking about marketing plans for international airlift in the fourth quarter of 2021 and into 2022.

As for the key accelerator of recovery, the vaccine estimates place its widespread take-up in Thailand at six to nine months. Do the math, we are again looking at a similar timeline.

What this looks like for hotels and tourism businesses in 2021 is anything but normal and a continued volatile marketplace. The light at the end of the tunnel is now out there though, but the journey is a hard and challenging task.

A sour note was struck this last week when the Thai government announced it was postponing the second phase of the domestic travel incentive program “Rao Tiew Duay Kan” or ‘We Travel Together’ due to corruption issues. Again, while imperfect, the initiative did spur domestic travel.

Perhaps most worrisome was a strong public reaction after a small number of Covid-19 cases were found in Chiang Mai. And over the past few days, a lockdown of Samut Sakhon after a local spread. Lockdowns remain the elephant in the room.

Bottom line, we know what we don’t know and that volatility will be our unwelcome bedfellow for most of next year. There are green shoots on the horizon and the vaccine is a gamechanger, but there is still plenty of game left and that is unpredictable.

The ultimate messaging for hotels and tourism is to be cautiously optimistic on the long game, but for now, and in the foreseeable future the only markets are domestic and locals, and that will be the case for quite a while to come. The STV (special term visa) program is positive but it lacks scale and its impact on the broader market is muted.

What is certain, in an uncertain world is that into 2021 the soundtrack appears to be Crosby, Stills, Nash, and Young’s “Love the One You’re With.”

Other News

Read more

Phuket’s Russian Winter Market Airlift Surge

Category: Tourism, Posted:14 Aug 2022 | 19:39 pm Direct airlift between Moscow and Phuket will resume with flights starting from 30th October. National carrier Aeroflot will offer daily service. Currently,  most Russian travelers fly via the Middle East on Emirates, Qatar, or Etihad. Singapore Airlines previously flew direct to Moscow and connected travelers via a number of flights to Phuket, but suspended services […]
Read more

Global Experiential Hospitality Brand Selina Debuts In Southeast Asia

Category: Hotels, Posted:12 Aug 2022 | 18:12 pm One of the fastest-growing hospitality brands in the world Selina, has opened their first Southeast Asia property in Phuket, Thailand. The 52-key Selina Serenity Rawai Phuket is a conversion of what was previously an independently managed property, and prior to that had been operated by Outrigger Hotels and Resorts. Selina’s DNA is based on local […]
Read more

BDMS To Open Medical Wellness Facility At Laguna Phuket

Category: Real estate, Posted:12 Aug 2022 | 10:27 am The Greater Cherngtalay area in Phuket is set to see a new international-standard medical and wellness facility from leading Thai group BDMS (Bangkok Dusit Medical Services). Located in the middle of the integrated resort development of Laguna Phuket at Canal Village, the offering is targeted at both a growing local and expatriate population and overseas […]
SiaJai logo

Thailand's Leading Homecare Marketplace