TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

2021 The New Normal (Not)

Category: Tourism, Posted:21 Dec 2020 | 06:00 am

As 2020 winds down, it’s time to look into the next chapter of our lives that could best be summed up as “same same, but different.”

Hitting the news is the Airports of Thailand (AOT) who control most of the gateway aviation facilities in the country talking about marketing plans for international airlift in the fourth quarter of 2021 and into 2022.

As for the key accelerator of recovery, the vaccine estimates place its widespread take-up in Thailand at six to nine months. Do the math, we are again looking at a similar timeline.

What this looks like for hotels and tourism businesses in 2021 is anything but normal and a continued volatile marketplace. The light at the end of the tunnel is now out there though, but the journey is a hard and challenging task.

A sour note was struck this last week when the Thai government announced it was postponing the second phase of the domestic travel incentive program “Rao Tiew Duay Kan” or ‘We Travel Together’ due to corruption issues. Again, while imperfect, the initiative did spur domestic travel.

Perhaps most worrisome was a strong public reaction after a small number of Covid-19 cases were found in Chiang Mai. And over the past few days, a lockdown of Samut Sakhon after a local spread. Lockdowns remain the elephant in the room.

Bottom line, we know what we don’t know and that volatility will be our unwelcome bedfellow for most of next year. There are green shoots on the horizon and the vaccine is a gamechanger, but there is still plenty of game left and that is unpredictable.

The ultimate messaging for hotels and tourism is to be cautiously optimistic on the long game, but for now, and in the foreseeable future the only markets are domestic and locals, and that will be the case for quite a while to come. The STV (special term visa) program is positive but it lacks scale and its impact on the broader market is muted.

What is certain, in an uncertain world is that into 2021 the soundtrack appears to be Crosby, Stills, Nash, and Young’s “Love the One You’re With.”

Other News

Read more

Cambodia Business Briefing – What Comes Next?

Category: Hotels|Real estate|Tourism, Posted:19 Oct 2021 | 08:13 am Hotels, tourism, and real estate are featured in next week’s virtual event – Cambodia Business Briefing. Organized by C9 Hotelworks and Delivering Asia Communications, the session will be on Tuesday 26th October, 3:00 pm Phnom Penh/Bangkok Time | 4:00 pm Singapore/Hong Kong. Cambodia remains one of Asia’s top-up and coming marketplaces. Pre-pandemic, its pace of […]
Read more

PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
Read more

Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]