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ACCIDENTAL TOURIST How Capella Landed A TrumpKim Whale

Author: Bill Barnett. Category: Hotels. Posted: 15th Jun 2018

This week’s historic Singapore summit had an amazing effect on hotel brand values in Singapore.

Let’s skip the St Regis and Shangri-La and get to the Capella.

According to media analysis group Meltwater, close to 50% of all news articles about the Trump Kim meeting made reference to the Capella hotel.

Unless you were resting under a rock in outer Mongolia, chances are a good portion of the world’s population tapped into the global phenom.

Did I hear domino’s falling in the background? 

For the fledgling luxury hotel brand Capella, the event has firmly etched the brand into a worldwide audience and that’s a whale of a catch.

By method or accident, the brand God’s spoke loud and clear this week and it started with a C.

 

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C9 Hotelworks Founder and Managing Director Bill Barnett is a noted columnist, author and leading authority on travel trend, hotels and property.

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