TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

ACCOR Consolidates Economy Brands In Major Shuffle

Category: Hotels, Posted:20 Sep 2011 | 06:00 am

The hospitality industry is buzzing over the announcement that global giant ACCOR is consolidating its growing economy offerings into as single ibis umbrella.
Ibis going forward will offer three products with the core ibis brand becoming the omnibus namesake.
All Season's looks to be headed to the bin with conversions of these properties to be called ibis styles.
While the none too familiar name in Asia, Etap is set to change to ibis budget.
Lest anyone be confused ACCOR still does have a budget tier with its Formule 1 which is being retained.
Industry watchers may recall that a few years ago an exercise was undertaken to drive what ACCOR considers to be a premium brand Sofitel upstream into the luxury stratosphere. This was a painful exercise with many owners relegated to Pullman or other options. Recently the Asia office of Sofitel was relocated from Bangkok to Singapore.
In the case of All Season's certainly challenges will be on offer to owners who might have management agreements with territorial restrictions or else perceive their properties to be better than ibis, hence the chain has it's work cut out for them.
End of the day under new ACCOR Chairman and CEO Denis Hennequin's stewardship, who is ex-McDonalds, the consolidation of brands makes sense in terms of scale of delivery and critical mass.

Other News

Read more

After The Sandbox – Phuket Hotels Ask What’s Next?

Category: Hotels, Posted:16 Sep 2021 | 09:37 am The resort island of Phuket’s proof of concept Sandbox advantage looks to dramatically change come October. Since the first of July island hotels have experienced considerably higher occupancy levels and much-needed revenue from international arrivals. This has been Sandbox generated, and travelers, not necessarily tourists. Bangkokians fleeing the red zone situation have also aided in […]
Read more

Remembering Florian Hallermann

Category: Hotels, Posted:16 Sep 2021 | 08:56 am We’d like to take a moment to remember Zeavola General Manager Florian Hallermann. Florian tragically died in a hiking accident in Ko Phi Phi. He was a familiar face in Greater Phuket hospitality circles for many years and well-loved in Ko Phi Phi, which was his last posting. Looking back at the start of our […]
Read more

The Thaiger Digital Summit – Seven Thai Tech Start-Ups Speak Out

Category: Real estate, Posted:11 Sep 2021 | 10:02 am Disrupt or Die. Tune in to a full-tilt, one-hour online event led by The Thaiger’s Co-Founder and leading digital entrepreneur Michael Kenner. On the virtual stage will be fast-paced conversations with seven amazing start-up disruptors who are set to change Thailand’s online space. From super apps, the sharing economy, big data, to taking business off […]