ACCOR Losses Spur Asset Disposal
Global hotel chain ACCOR which registered a net loss of over half a billion Euros last week, is predicting a return to the black.
Despite a write down of losses attributed to the sale of Motel 6 chain in the United States, the group is looking to consolidate its balance sheet.
One of ACCOR's primary strategies is to move reduce assets and focus on franchising and management.
A stated goal is to shed owned hotels to just 20% of the groups portfolio over the next four years.
There remains speculation over the future of the Sofitel brand given a global push into the lower tier with ibis and Formule 1.