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Accor's CEO Dismissal Signal's Franchise Growth

Category: Hotels, Posted:16 Nov 2010 | 06:00 am

Troubled global hotel chain Accor SA which saw the departure of Chief Executive Gilles Pelisson has signaled the market that it intends to focus on an asset light management approach which includes more franchising.
New top man Denis Hennequin comes from McDonald's Europe and takes on the role as CEO/Chairman.
Mounting pressure from well heeled shareholders Colony Capital and Eurazeo has been relentless on the disposal of non core group assets.
Many industry analyst's point to the institutional luxury brand Sofitel as a possible misfit in the new future plans.
It's been interesting in Asia to see Accor increasingly focus on the limited service sector ibis brand and in China start to manchise properties to spur the pipeline.
The separation a few years ago between Softiel and the remaining multi-brands of Accor failed and since larger scale re-integration has taken place.
For regional observers it's important to note that much of the asset stress is taking place on the European continent, but effects of the new direction will be felt on these far shores.

Other News

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Thailand’s Sandbox Is Not A Quarantine

Category: Tourism, Posted:12 Jun 2021 | 10:45 am As we are 19 days away from Thailand’s Sandbox tourism reopening in Phuket, there continues to be a misunderstanding of the overall rules and the term quarantine is incorrectly used. Quarantine by definition is isolation, whereby Sandbox travelers will be able to move throughout their hotel, visit beaches, restaurants, shops etc. Remember Phuket is about […]
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C9 Hotelworks Releases New Krabi Report

Category: Hotels, Posted:07 Jun 2021 | 06:00 am Comparing major Southern Thai resort destinations, Krabi is one that historically balances well between the international and domestic markets. In the new Krabi Hotel Market Update from C9 Hotelworks, we take a look back at pre-Covid trading to examine from what point hoteliers hope tourism will upcycle towards recovery and what will the trends be. […]
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SHA Plus Program In Focus

Category: Hotels, Posted:06 Jun 2021 | 13:17 pm A key part of the upcoming Phuket Sandbox reopening process is the requirement for incoming international travelers to stay in an SHA Plus hotel for 14 days, or shorter if only visiting the island. Those who want to travel onward to other destinations in Thailand can proceed after a 14-day period. As travelers are scrambling […]