TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Affluent Travelers Drive Samui Resort Occupancies and Rates Up

Category: Hotels, Posted:20 Mar 2012 | 06:00 am

While Thailand's frenzied hotel development pipeline continues to be driven on steroids, Koh Samui has been quietly going about its business with high-end property openings that are driving occupancies and rates higher and establishing the destination resort island as a bright spot on the horizon.
Upscale hotel demand drove market-wide average room rates up 16% and spiked occupancy 6% last year according to C9 Hotelworks' 2011 Hotel Market Update, (<link>http://www.c9hotelworks.com/downloads/samui-2011-hotel-market-update-march-2012.pdf*click to download report</link>), released today and the series of high profile internationally branded hotels which have rolled out on the island are now having a profound impact on traditional trading patterns.
New direct overseas flights from key regional hubs in Singapore, Malaysia and China are aiding rather than abetting the cause, with total international passenger arrivals from 2007 – 2011 increased at a compound annual growth rate (CAGR) of 7%.
Growth in luxury and upscale properties is spurring the cyclical pattern of volume and average rates forward. Be it induced demand or a reaction to overcrowding in Asia's key leisure destinations, the storyboard is etching a niche into the market.
The report further reflects a changing profile of visitors with China, Korea and Japan accounting for 63% of total Asian hotel guests. Germany remained the top overall source with 14%, from a list that includes the UK with 8% followed closely by Australia just one percentage point down on that.
Analyzing the tourism demographics the five-year trend comparison magnified the island's reliance on international travelers. Occupancy and RevPAR metrics in the budget and economy sector which is favored by the domestic sector show downward performance.
Looking inside the numbers, the lack of a low-cost airline service to Koh Samui has restrained local demand, unlike other Thailand destinations such as Phuket. This can be seen as a hindrance in terms of volume but in terms of attracting travelers with high disposable income and limiting the impact of the island's strained infrastructure it is a positive development.
C9's market research states that at the end of last year there were 448 hotels with 17,204 rooms in Koh Samui. Viewing the development pipeline for the next few years there will only be a 3% rise in supply with 513 new rooms coming into inventory.

Other News

Read more

Cambodia Business Briefing – What Comes Next?

Category: Hotels|Real estate|Tourism, Posted:19 Oct 2021 | 08:13 am Hotels, tourism, and real estate are featured in next week’s virtual event – Cambodia Business Briefing. Organized by C9 Hotelworks and Delivering Asia Communications, the session will be on Tuesday 26th October, 3:00 pm Phnom Penh/Bangkok Time | 4:00 pm Singapore/Hong Kong. Cambodia remains one of Asia’s top-up and coming marketplaces. Pre-pandemic, its pace of […]
Read more

PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
Read more

Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]