All-Inclusive Boutique Hotels Target Cookie Cutter Room Monsters
Emerging numbers in the regions independent or boutique hotel sector are creating value added propositions to differentiate themselves from the institutional global hotel giants. In nearby Singapore The 108 room Quincy Hotel which opened earlier in the year came to the market with an all-inclusive offering of free airport limousine service, three meals including cocktails, beer and wine, complimentary mini-bar, internet and two pieces of laundry daily.
Next up comes the 17 room Klapsons by Milan-based designers. On top of the Quincy offering comes four hours of limousine service. One of the design features is the shower located in the middle of the room standing as a prominent feature opposing the every day offering of four walls and serial standardization.
While Club Med defined the all inclusive resort offering more then a few years ago and these grew in popularity throughout the Caribbean; its interesting to see these new urban products creating positioning versus the brand conscious labels of established chains.
It's interesting to note that in the United States over 70% of all hotels are branded; while outside of the US only 30% are; which leaves continued choice for consumers in the current search for something a little different. For Phuket let's see how long it takes the concept from Singapore to take root but no doubt it is already in the works for some properties.