Aman Takes On Wellness Focus
Uber luxury chain Aman is taking on a new wellness focus across a select group of their hotels.
Tagged as Aman Wellness, Phuket’s Amanpuri will host the first immersion program at the beginning of August
Curated programs will run from three to fourteen nights and will include spa, specialist therapy sessions, group movement and individual consultations.
Its an interesting move for Aman given their former resistance to commercial offerings but under new ownership the group looks set to re-invent their customer base from the legacy Aman junkies into the growing wellness segment.