American's Going Mad Over Branded Residences
For those who think hotel branded residences are only in the Asian subconscious, think again.
Two high profile developments I've been looking at recently are the Ritz-Carlton Residences at Hawaii's Waikiki Beach and The Residences at the Mandarin Oriental Atlanta.
Pricing point are sky-high for the offerings and branding premiums are evident in pricing points.
US developers look to be tapping into brand value in a way their Asian counterparts have been doing since the GFC.