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American's Going Mad Over Branded Residences

Author: Bill Barnett. Category: Real Estate. Posted: 28th Feb 2015

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For those who think hotel branded residences are only in the Asian subconscious, think again.

Two high profile developments I've been looking at recently are the Ritz-Carlton Residences at Hawaii's Waikiki Beach and The Residences at the Mandarin Oriental Atlanta.

Pricing point are sky-high for the offerings and branding premiums are evident in pricing points.

US developers look to be tapping into brand value in a way their Asian counterparts have been doing since the GFC.

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