TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Anantara Pursuing Rate Versus Occupancy Strategy

Category: Hotels, Posted:21 May 2009 | 06:19 am

Talking over the weekend to Anantara's Director of Sales and Marketing Narelle
McDougall who commented 'we are in this for the longhaul" on the subject of strategies for the newly opened property in Mai Khao. The 83 luxury pool villa resort located next to the JW Marriott is starting to attract attention in overseas markets and despite the current tourism slump the property is taking a pragmatic long term rate driven approach.
Bill Bensley has done his handwork on the resort landscaping and his tribute to southern Thai influences and highlights leave no doubt where you are. Offering a unique entrance experience of a long corridor providing either mist by daytime or flames by night time, if you haven't had a chance to take a look, its well worth it.
The food an beverage outlets who had design and lighting by a top Singapore firm who has done work at the acclaimed W in the Maldives provide some pretty spectacular night 'wow's." One of the most notable outlets is the resorts Tree House which has a private wine room on the ground floor.
From my conversation with Narelle is was comforting to see key players viewing an extended horizon which is squarely aimed at high yielding long haul markets without taking a knee jerk reaction to offering purely cheap rates to get visitors in the doors. My view of Anantara is it's going to be a solid long term player here and well worth the attention of its upper tier luxury competitors.

Other News

Read more

C9 Hotelwork’s Releases Philippines Branded Residences Report

Category: Real estate, Posted:25 Feb 2024 | 19:51 pm The Philippines branded residences market is experiencing a significant maturation, impacted by urbanization and a post-pandemic shift in lifestyle changes. The market is poised for a high level of growth. C9 Hotelworks newly released Philippines Branded Residences Market Update shows a 105% increase in the pipeline, translating to an additional 5,599 units supplementing the current […]
Read more

Phuket’s Largest Highway Interchange Expected To Attract Largescale Development

Category: , Posted:10 Feb 2024 | 09:42 am The release of plans for a massive highway interchange in North Phuket is spurring development activity in the Mai Khao area. A Mueang Mai interchange on the road leading to Phuket International Airport on the island’s main North-South artery will also have a  direct connection to the East Coast spur highway 4027.  (CLICK to see […]
Read more

GOCO Hospitality Inks Deal With Singapore Temasek to Expanded Wellness Resorts in Thailand and Southeast Asia

Category: , Posted:07 Feb 2024 | 10:33 am Leading Bangkok-based wellness group GOCO has signed a deal with Singapore’s Temasek private equity group via The Fullerton Fund. The injection of funds into GOCO is reportedly ‘high eight figures’ and will fund expansion in Thailand and Southeast Asia into hospitality assets. Two acquisitions are expected to be announced in March by Founder and CEO […]
SiaJai logo

Thailand's Leading Homecare Marketplace