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Aston Introducing Upscale Brand Alana

Author: Bill Barnett. Category: Hotels. Posted: 11th Jun 2012

Fast growing chain Aston is set to bring on a new upscale brand called Alana to the Indonesian market.

Aside from their core offering along with Quest and favehotel another recent launch has been their midmarket Neo and Neo+ offerings.

Scale and critical mass are driving the new brand development for the group, which aside from a strong following in Indonesia have new projects rising in Philippines and Malaysia.

It won't be too long until we see Aston and company in Thailand.

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