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Astudo Link Up On Best Western Sawaddi Patong

Category: Hotels, Posted:10 Dec 2009 | 00:07 am

Set to open in December, the 144 room Best Western Sawaddi Patong have appointed Astudo Hotels and Resorts to handle sales and marketing. Operating under a franchise arrangement with Best Western, Astudo is providing an overlay of services which is becoming increasingly common in the new phenomenon of 'manchising.'
Many independent hotel owners looking to obtain premium room rates and access to both overseas and wider distribution are looking to hotel chains to provide not only branding but also a customized selection of services they can choose to tailor those needs. In this case there is often a hybrid versus traditional management agreements wherein owners want to manage the basic day to day operations and be in control of the profit and loss of their properties.
At the same time in a downturn or markets which continue to see new supply outstripped demand; owners want a competitive edge and look to hotel operators for specific services they require. Certainly this approach continues to be in the upswing and in the age of the Amazon type long tail approach expectations are for the industry to see shifts in the manchise sector.

Other News

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Not Another Friday. A Video Extravaganza

Category: Hotels|Tourism, Posted:28 Oct 2021 | 19:34 pm It’s nearly November and Thailand is preparing for a massive reopening of international travel. As the country’s hospitality industry waits in anticipation and a certain level of angst, let’s take a few moments to check out a series of new event videos from C9 Hotelworks and Delivering Asia Communications. See you on the other side, […]
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Cambodia Business Briefing – What Comes Next?

Category: Hotels|Real estate|Tourism, Posted:19 Oct 2021 | 08:13 am Hotels, tourism, and real estate are featured in next week’s virtual event – Cambodia Business Briefing. Organized by C9 Hotelworks and Delivering Asia Communications, the session will be on Tuesday 26th October, 3:00 pm Phnom Penh/Bangkok Time | 4:00 pm Singapore/Hong Kong. Cambodia remains one of Asia’s top-up and coming marketplaces. Pre-pandemic, its pace of […]
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PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]