TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Banyan Tree Phuket Subdivides Resort Marketing

Category: Hotels, Posted:27 Jun 2011 | 06:00 am

Leading island upscale Banyan Tree Phuket is embarking on a subdivision for its marketing of the resort.
After morphing from a smaller boutique property, a continued expansion program has seen it now bulging with 173 units.
A new divide and conquer strategy will see products divided into the Double Pool Vilas, Spa Pool Villas and the more vanilla Banyan Tree resort.
Facilities and outlets will be common to all three components.
Over the years the sheer size of the property and focus on expansion versus upgrading has seen trading results drop from the luxury to the upscale tier.
With its intended diversification the question remains whether the resort can effectively compartmentalize its various products under one umbrella?

Other News

Read more

C9 Hotelwork’s Releases Philippines Branded Residences Report

Category: Real estate, Posted:25 Feb 2024 | 19:51 pm The Philippines branded residences market is experiencing a significant maturation, impacted by urbanization and a post-pandemic shift in lifestyle changes. The market is poised for a high level of growth. C9 Hotelworks newly released Philippines Branded Residences Market Update shows a 105% increase in the pipeline, translating to an additional 5,599 units supplementing the current […]
Read more

Phuket’s Largest Highway Interchange Expected To Attract Largescale Development

Category: , Posted:10 Feb 2024 | 09:42 am The release of plans for a massive highway interchange in North Phuket is spurring development activity in the Mai Khao area. A Mueang Mai interchange on the road leading to Phuket International Airport on the island’s main North-South artery will also have a  direct connection to the East Coast spur highway 4027.  (CLICK to see […]
Read more

GOCO Hospitality Inks Deal With Singapore Temasek to Expanded Wellness Resorts in Thailand and Southeast Asia

Category: , Posted:07 Feb 2024 | 10:33 am Leading Bangkok-based wellness group GOCO has signed a deal with Singapore’s Temasek private equity group via The Fullerton Fund. The injection of funds into GOCO is reportedly ‘high eight figures’ and will fund expansion in Thailand and Southeast Asia into hospitality assets. Two acquisitions are expected to be announced in March by Founder and CEO […]
SiaJai logo

Thailand's Leading Homecare Marketplace