TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Banyan Tree Phuket’s New Hybrid Wellness Brand

Category: Hotels|Tourism, Posted:18 Mar 2022 | 09:08 am

Banyan Tree’s flagship hotel in Phuket has launched a new 23-villa hybrid wellness offering under their new Veya brand.

Located within the existing Banyan Tree Laguna Phuket property, the offering is focused on connecting the mind and body and is very program-oriented. Healthy eating is another key pillar of the new brand.

We are seeing a number of larger resort properties in Asia now looking at complexing hospitality components in order to create a viable economic model in the wake of the pandemic and expected changes in traveler behavior.

Size matters is a new mantra for ‘right sizing’ many largish legacy hotels that cannot fill empty beds and counter the shift in guest behavior towards using outside restaurants, bars, and attractions.

On the wellness front in Thailand, on a broad scale aside from Chiva-Som and Kamalaya, there have been limited  ‘best in class’ new offerings in the past decade.

This is all set to change as we can see tri gaining a strong market in Greater Bangkok and Phuket’s new integrative wellness community Tri Vanada is developing its footprint.

As for hybrid spaces, we believe this trend to lead many hotel redevelopments or repositioning strategies going forward. For more on hybrid spaces, check out a recent video presentation by QUO from the Thailand Tourism Forum 2022.

Other News

Read more

Global Experiential Hospitality Brand Selina Debuts In Southeast Asia

Category: Hotels, Posted:12 Aug 2022 | 18:12 pm One of the fastest-growing hospitality brands in the world Selina, has opened their first Southeast Asia property in Phuket, Thailand. The 52-key Selina Serenity Rawai Phuket is a conversion of what was previously an independently managed property, and prior to that had been operated by Outrigger Hotels and Resorts. Selina’s DNA is based on local […]
Read more

BDMS To Open Medical Wellness Facility At Laguna Phuket

Category: Real estate, Posted:12 Aug 2022 | 10:27 am The Greater Cherngtalay area in Phuket is set to see a new international-standard medical and wellness facility from leading Thai group BDMS (Bangkok Dusit Medical Services). Located in the middle of the integrated resort development of Laguna Phuket at Canal Village, the offering is targeted at both a growing local and expatriate population and overseas […]
Read more

Explorar Brand Spurs Expansion With Koh Samui and Koh Pha-ngan Acquisitions

Category: Hotels, Posted:19 Jun 2022 | 09:22 am Boutique hotel group Pavilion’s experience-focused spin-off Explorar Hotels and Resorts has expanded its growing footprint by acquiring a 125-key resort in Bophut, Koh Samui, and 75-key property in Koh Pha-ngan. Both resorts were previously owned and operated under ‘The Coast’ tagline. The two will be conversions and join an upcoming resort in El Nido, Palawan. […]
SiaJai logo

Thailand's Leading Homecare Marketplace