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Banyan Tree Phuket’s New Hybrid Wellness Brand

Category: Hotels|Tourism, Posted:18 Mar 2022 | 09:08 am

Banyan Tree’s flagship hotel in Phuket has launched a new 23-villa hybrid wellness offering under their new Veya brand.

Located within the existing Banyan Tree Laguna Phuket property, the offering is focused on connecting the mind and body and is very program-oriented. Healthy eating is another key pillar of the new brand.

We are seeing a number of larger resort properties in Asia now looking at complexing hospitality components in order to create a viable economic model in the wake of the pandemic and expected changes in traveler behavior.

Size matters is a new mantra for ‘right sizing’ many largish legacy hotels that cannot fill empty beds and counter the shift in guest behavior towards using outside restaurants, bars, and attractions.

On the wellness front in Thailand, on a broad scale aside from Chiva-Som and Kamalaya, there have been limited  ‘best in class’ new offerings in the past decade.

This is all set to change as we can see tri gaining a strong market in Greater Bangkok and Phuket’s new integrative wellness community Tri Vanada is developing its footprint.

As for hybrid spaces, we believe this trend to lead many hotel redevelopments or repositioning strategies going forward. For more on hybrid spaces, check out a recent video presentation by QUO from the Thailand Tourism Forum 2022.

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Mind the Gap – Keep People Inspired Event in November

Category: Hotels|Tourism, Posted:22 Oct 2022 | 08:50 am Keep People Inspired (KPI) is the second in a series of Mind the Gap Learning events. The focus of the event is on inclusiveness in hospitality, spanning Phuket’s hotels, tourism and service industries. Inclusiveness is a key element of businesses that rely heavily on human resources and is in effect all about people, whether they […]
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Japanese Luxury Brand Hoshinoya Heads To Niseko

Category: Hotels|Real estate, Posted:14 Oct 2022 | 17:42 pm Leading Japanese hotel operator Hoshino has inked a deal for a luxury resort in Niseko with developer Zekkei Properties. Located in a prime ski-in and ski-out location in Upper Hirafu Village, the 62-unit hotel and residence property will be named Hoshinoya Lodge Niseko. With one of Hirafu’s best locations, the site was formerly occupied by […]
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Phuket and Beyond, A Brief Friday Hotel Update

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