Banyan Tree Phuket’s New Hybrid Wellness Brand
Banyan Tree’s flagship hotel in Phuket has launched a new 23-villa hybrid wellness offering under their new Veya brand.
Located within the existing Banyan Tree Laguna Phuket property, the offering is focused on connecting the mind and body and is very program-oriented. Healthy eating is another key pillar of the new brand.
We are seeing a number of larger resort properties in Asia now looking at complexing hospitality components in order to create a viable economic model in the wake of the pandemic and expected changes in traveler behavior.
Size matters is a new mantra for ‘right sizing’ many largish legacy hotels that cannot fill empty beds and counter the shift in guest behavior towards using outside restaurants, bars, and attractions.
On the wellness front in Thailand, on a broad scale aside from Chiva-Som and Kamalaya, there have been limited ‘best in class’ new offerings in the past decade.
This is all set to change as we can see tri gaining a strong market in Greater Bangkok and Phuket’s new integrative wellness community Tri Vanada is developing its footprint.
As for hybrid spaces, we believe this trend to lead many hotel redevelopments or repositioning strategies going forward. For more on hybrid spaces, check out a recent video presentation by QUO from the Thailand Tourism Forum 2022.