TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Bel Air Panwa Restructures Sales Initiative to Changing Market

Category: Real estate, Posted:07 Jun 2009 | 06:29 am

With a declining overseas resort grade target buyer base for its condominium product the Watson Property Group has readjusted its strategies to changing conditions. Back of an inventory of 36 unsold units the pricing levels are in the range of THB 43,000 to 48,000 baht per square meter and unit prices averaging THB 4.9 to 7.7 million on its stock of condos.
A hospitality chain Hotelcorp was signed to manage the complex and operate it as a resort, which will spur buyers looking at short term rental yields. Guaranteed rentals for the first three years at 7% per annum have been implemented and the units are already fitted out to function as hotel inventory.
It will be interesting to see at this pricing level and the enhancements, if it's going to be an effective strategy to get property purchasers off the sidelines. We'd expect to see more hotel branding and other marketing programs such as locked in returns during the current slump in transactions. Certainly the biggest challenge remains matching buyer's expectations of large scale discounts with developers needing cash flow but with limited inventory looking to retain some semblance of project profit.

Other News

Read more

Asia’s Largest Hotel Investment Conference Next Week

Category: , Posted:16 Oct 2020 | 15:28 pm HICAP, Asia’s biggest hotel investment event of the year is set for next week in a 3-day virtual format. Scheduled for 21st to 23rd October, this is the first year the conference will be live online and not in person, in Hong Kong. C9 Hotelworks Bill Barnett will be moderating a special Thailand panel of […]
Read more

Funkytown – Inside the Cultural Melting Pot

Category: Tourism, Posted:14 Oct 2020 | 09:24 am Join C9 Hotelworks and Delivering Asia Communications on Tuesday 20th October, 2:00 pm Bangkok | 3:00 pm Singapore/Hong Kong for a special one-hour virtual event about the latest trends  in urban Bangkok and the latest from Phuket Town. Registration is free here. Ready, steady, go, straight down the urban rabbit hole of funkytown. Tripping down […]
Read more

Phuket International Reopening Next Week

Category: Tourism, Posted:30 Sep 2020 | 09:33 am The resort island of Phuket is preparing to welcome 120 Mainland Chinese overseas travelers from Guangzhou next week on October 8th. As per government guidelines, the visitors will stay in Alternative Local State Quarantine (ALSQ) hotels for 14 days. According to news sources and the Phuket public health office, there are presently nine hotels approved […]