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Bel Air Panwa Restructures Sales Initiative to Changing Market

Category: Real estate, Posted:07 Jun 2009 | 06:29 am

With a declining overseas resort grade target buyer base for its condominium product the Watson Property Group has readjusted its strategies to changing conditions. Back of an inventory of 36 unsold units the pricing levels are in the range of THB 43,000 to 48,000 baht per square meter and unit prices averaging THB 4.9 to 7.7 million on its stock of condos.
A hospitality chain Hotelcorp was signed to manage the complex and operate it as a resort, which will spur buyers looking at short term rental yields. Guaranteed rentals for the first three years at 7% per annum have been implemented and the units are already fitted out to function as hotel inventory.
It will be interesting to see at this pricing level and the enhancements, if it's going to be an effective strategy to get property purchasers off the sidelines. We'd expect to see more hotel branding and other marketing programs such as locked in returns during the current slump in transactions. Certainly the biggest challenge remains matching buyer's expectations of large scale discounts with developers needing cash flow but with limited inventory looking to retain some semblance of project profit.

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Direct International Flight For Koh Samui Coming

Category: Tourism, Posted:27 Jul 2021 | 11:29 am Koh Samui is set for the resumption of international flights from Singapore on the 1st of August. Under the Samui Plus program and expecting increased demand, Bangkok Airways is taking this first step for the direct overseas service. The initial stage is three flights a week on Monday, Thursday and Sunday. Meanwhile in the Phuket […]
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Thailand Property Takes Urban Flight As Lifestyle Takes Over

Category: Real estate, Posted:26 Jul 2021 | 06:00 am Thailand’s resort real estate markets have experienced a dramatic reset in buyer profiles over the past eighteen months of the pandemic. A strong wave of domestic demand has seen Thais flocking to the country’s leisure destinations and snapping up holiday or second homes. According to new data released by Thai property portal FazWaz, the popular […]
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Just Another Sunday – Catch-Up

Category: Tourism, Posted:25 Jul 2021 | 15:08 pm It’s a great day to catch up on last week’s video sessions. Check out a replay of the special Business Insider Thailand Resort Property online event.  We also talk to a leading Thai developer on rewriting the map in Northwest Phuket, where a second resort-styled CBD is emerging and finally more on the ongoing Sandbox. […]