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Best Western Launch Boutique Brand

Author: Bill Barnett. Category: Hotels. Posted: 14th Oct 2014

Hotei giant Best Western has launched a new boutique brand tagged as Vib.

Seemingly it's a bit confusing as Vib is meant to be pronounced as Vibe, but is sans the 'e'.

While it's a lifestyle brand the company has said it plans to cater to a broader demographic then other players in the space.

For now the search for the missing 'e' continues and if in doubt find the vibe.

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