Big C's For Thai Hotel Group
Category: Hotels, Posted:22 Oct 2012 | 06:00 am
For Thailand's Centara Hotels and Resorts, the branding strategy remains entrenched in Plan C.
Taking a look at the chain's tier approach there is from top to bottom Centara Grand, Centara, Centara Boutique Collection and Centra.
A recent add on is the group's spa brand which is called Cens.
As for the upcoming budget rollout there is strong speculation that this will be a C name as well.
Destination Ink Radisson For Patong HotelCategory: Hotels, Posted:12 Mar 2023 | 23:16 pm Phuket’s hotel brand conversion trend is continuing, with the latest move having Radisson sign a deal for a 390-room hotel in Patong. Owned by the Destination Group, the property will be branded as a Radisson. This is the fourth recent conversion by Destination with one more Radisson and two Holiday Inns by IHG. Expect more […]