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Big C's For Thai Hotel Group

Category: Hotels, Posted:22 Oct 2012 | 06:00 am

For Thailand's Centara Hotels and Resorts, the branding strategy remains entrenched in Plan C.
Taking a look at the chain's tier approach there is from top to bottom Centara Grand, Centara, Centara Boutique Collection and Centra.
A recent add on is the group's spa brand which is called Cens.
As for the upcoming budget rollout there is strong speculation that this will be a C name as well.

Other News

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The Green Minute – PHIST 2023

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TG’s Big Birds Set To Fly Phuket Bangkok Route Again

Category: Tourism, Posted:08 Sep 2023 | 16:14 pm One good indication of Phuket’s return to tourism recovery is airlift growth. Making news this week is Thai Airways International’s reported resumption of service on the high-traffic Phuket Bangkok route. The airline will start a once-daily right on 1st October 2023. Thai Smile (WE) will still operate other flights til the end of November when […]
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