TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

Big Yawn As Hilton Changes Name

Category: Hotels, Posted:30 Sep 2009 | 10:12 am

One of the most recognizable hotel brands on the planet Hilton has officialy changed its name from Hilton Hotels Corp to Hilton Worldwide. According to releases from the group the new name 'reflect the company's rich heritage and status as a global hotel company with its objective of continuing to grow internationally.' With ten brands and more then 3.300 hotels worldwide the group has also introduced a new logo and look to the company.
Certainly over the past few decades much of the iconic brands consumer awareness which had been affiliated to its 'take me to the Hilton' campaign of many years was put at risk by the high profile antics of heir Paris Hilton, along with the recent Starwood lawsuit of the group's Denizen offering which remains a landmark hotel litigation case.
For hotel owners which are struggling in one of the worst economic times, re-branding's by hotel chains is a contentious issues as it involves substantial investment in signage, guest supplies and amenities. Often time's management companies or chains are forced to shoulder the cost or take up a portion of it. As to whether the new image will reinvigorate guest loyalty, time will be the test of that.

Other News

Read more

Cambodia Business Briefing – What Comes Next?

Category: Hotels|Real estate|Tourism, Posted:19 Oct 2021 | 08:13 am Hotels, tourism, and real estate are featured in next week’s virtual event – Cambodia Business Briefing. Organized by C9 Hotelworks and Delivering Asia Communications, the session will be on Tuesday 26th October, 3:00 pm Phnom Penh/Bangkok Time | 4:00 pm Singapore/Hong Kong. Cambodia remains one of Asia’s top-up and coming marketplaces. Pre-pandemic, its pace of […]
Read more

PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
Read more

Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]