Brand Cambodia Campaign Taps Outside Support
A lot of ink is being spent over the current campaign to rebrand Cambodia.
The country's Ministry of Commerce is reportedly working with international agencies and the producer of the award-winning movie "The Killing Fields" David Puttnam to transition the face of the nation from one of a wartime legacy to a new accessible image.
Overseas interest to assist is strong, yet the persistent issue of a public and private sector partnership always poses challenges over funding and direction.
A key trigger of the move is the AEC initiative and Cambodia's desire to place their brand high in the offering.