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Brand Cambodia Campaign Taps Outside Support

Category: Tourism, Posted:25 Apr 2015 | 06:00 am

A lot of ink is being spent over the current campaign to rebrand Cambodia.
The country's Ministry of Commerce is reportedly working with international agencies and the producer of the award-winning movie "The Killing Fields" David Puttnam to transition the face of the nation from one of a wartime legacy to a new accessible image.
Overseas interest to assist is strong, yet the persistent issue of a public and private sector partnership always poses challenges over funding and direction.
A key trigger of the move is the AEC initiative and Cambodia's desire to place their brand high in the offering.

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