TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

BRAND CRISES Cambodia Border Issue Hits Thai Image

Category: Tourism, Posted:25 Apr 2011 | 15:57 pm

Last year we had the 'red shirt' debacle and now the international media is playing up a David versus Goliath passion play over the current border tensions.
As Cambodia is asking for United Nations and international intervention, the Thai messaging is coming out extremely negative and non conciliatory.
Another nearby neighbor Laos is coming under similar scrutiny over its damming of the Mekong River.
For Thailand brand equity for its tourism industry and far larger national identity are part and parcel of the same, and unfortunately in many cases sentiment rather than fact rules the roost.
Perhaps it's time to go through a rethink about the Amazing Thailand tagline.

Other News

Read more

How Urban Flight and Lifestyle Seekers Have Changed Phuket Real Estate

Category: Real estate, Posted:25 Sep 2022 | 10:44 am Urban flight and a continuous stream of incoming lifestyle residents to Phuket are dramatically shifting Southeast Asia’s leading resort real estate market landscape. The new island property mantra is dominated by surging demand for single-family homes and larger condominiums. Phuket has witnessed a sharp change from 2019 when over 9 million tourists sought a place […]
Read more

Destination Group Transacts Khao Lak Hotel

Category: Hotels, Posted:21 Sep 2022 | 16:21 pm The Destination Group has acquired a partially completed beachfront 400-key hotel in Khao Lak, Phang Nga. What was named the Mora Resort which is under construction will see Destination fully complete and brand the property. An opening in late 2023 is planned for the hotel which is located near the JW Marriott. Access to Khao […]
Read more

Soho House Bangkok Opening in December

Category: Hotels, Posted:21 Sep 2022 | 13:09 pm Uber global social brand Soho House will debut in Bangkok this December 2022. Located in the former Eugenia hotel in Sukhumvit Soi 31, the property has been reinvented. With three floors of facilities, food, beverage, and cultural events are also set to be showcased. Soho  House Bangkok membership is set at THB135,000 per year, with […]
SiaJai logo

Thailand's Leading Homecare Marketplace