TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

BRAND CRISES Cambodia Border Issue Hits Thai Image

Category: Tourism, Posted:25 Apr 2011 | 15:57 pm

Last year we had the 'red shirt' debacle and now the international media is playing up a David versus Goliath passion play over the current border tensions.
As Cambodia is asking for United Nations and international intervention, the Thai messaging is coming out extremely negative and non conciliatory.
Another nearby neighbor Laos is coming under similar scrutiny over its damming of the Mekong River.
For Thailand brand equity for its tourism industry and far larger national identity are part and parcel of the same, and unfortunately in many cases sentiment rather than fact rules the roost.
Perhaps it's time to go through a rethink about the Amazing Thailand tagline.

Other News

Read more

PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]
Read more

Lonely Planet. Ultimate Vacation Homes. More Phuket Meds

Category: Tourism, Posted:07 Oct 2021 | 21:02 pm It’s Friday and we have a trio of video insights for you. Listen to an intriguing talk with Joe Cummings who is behind the first Lonely Planet Thailand guidebooks. Hear seven short real estate talks on the latest trends. And then, how is Thanyapura looking to expand their medical footprint across Phuket. Right here. Right […]
Read more

Two Neil’s For Six Senses

Category: Hotels, Posted:03 Oct 2021 | 17:35 pm Veteran Asia-Pacific hotelier Neil Palmer has been named Chief Operating Officer of Six Senses Hotels Resorts Spas. Palmer is best known as a stalwart executive at Starwood Hotels & Resorts. Meanwhile, Neil Jacobs continues in his role as Chief Executive Officer. Former Six Senses COO Guy Heywood has moved to boutique chain Habitas Hotels.