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Brand Phuket And Beyond

Category: Tourism, Posted:03 Jun 2012 | 06:00 am

Somehow the term Greater Phuket has become a latchkey phrase for an ever-increasing circle who want to bask in the moonglow of the destination giant.
I'm sitting on a flight back from Bali and catching up in the news about the Bali and Beyond initiative.
Certainly talking to hotel groups and tourism players increasing popularity in more nature based places like Flores (gateway to those Komodo lizards), Lombok, Sumba, Gili islands and Sumbawa often crop up in chit chat.
The issues of infrastructure and the lack of transport links continue to be major inhibitors to an ongoing spillover.
It's a similar case for Phang Nga, Krabi and the bay, how to mass a leading destination into a hub and spoke system of tourism cooperation?
Similar challenges but I have to say I do like the phase Bali and Beyond more than Greater Phuket. Any ideas of a new tagline will no doubt be gratefully accepted.

Other News

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After The Sandbox – Phuket Hotels Ask What’s Next?

Category: Hotels, Posted:16 Sep 2021 | 09:37 am The resort island of Phuket’s proof of concept Sandbox advantage looks to dramatically change come October. Since the first of July island hotels have experienced considerably higher occupancy levels and much-needed revenue from international arrivals. This has been Sandbox generated, and travelers, not necessarily tourists. Bangkokians fleeing the red zone situation have also aided in […]
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Remembering Florian Hallermann

Category: Hotels, Posted:16 Sep 2021 | 08:56 am We’d like to take a moment to remember Zeavola General Manager Florian Hallermann. Florian tragically died in a hiking accident in Ko Phi Phi. He was a familiar face in Greater Phuket hospitality circles for many years and well-loved in Ko Phi Phi, which was his last posting. Looking back at the start of our […]
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The Thaiger Digital Summit – Seven Thai Tech Start-Ups Speak Out

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