TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

BRAND PHUKET At The Crossroads

Category: Tourism, Posted:01 Dec 2011 | 14:42 pm

"What exactly is Phuket?"
This was the question posed by brand expert David Keen of Quo Global at last night's AMCHAM Presentation at the Anantara Resort in Mai Khao.
As Keen pointed out Phuket remains –
"Fragmented"
"Aspirational to multiple segments"
"Many verticals"
"No cohesive marketing strategy"
"Suffering from Brand Thailand mismanagement and multiple crises"
"Individual marketing destination campaigns such as by Laguna, Royal Phuket Marina create complex messaging"
"Massive growth in certain areas of the island"
"East-West divide"

And pointedly saying "No single body is taking responsibility for harnessing Brand Phuket."
To view his entire presentation on Brand Phuket – past, present and future <link>http://www.c9hotelworks.com/downloads/amcham-phuket-crossroads-2011-11-30.pdf*CLICK</link>

Other News

Read more

Phuket Lifts Travel Restrictions For Bangkok Travelers

Category: Tourism, Posted:24 Jan 2021 | 20:35 pm Good news. Phuket province has eased travel restrictions for visitors from Bangkok and Samut Prakan to the island. The move effectively removes the 14-day quarantine period. A key catalyst in the policy change has reportedly been expected high levels of travel during the Chinese New Year period next month. Travelers are still required to use […]
Read more

Go Ahead. Get Your Ya-Ya’s Out

Category: Tourism, Posted:17 Jan 2021 | 06:00 am Close your eyes. Go ahead. Remember a time when you were young. The magic as a kid, taking blankets, sheets, or even boxes and creating a fantastical tent or unique crazed getaway in the house. Letting your imagination go wild and take you on a journey to incredible places. Or pitching a tent in the […]
Read more

Is Thailand Ready For Legalized Gambling?

Category: Tourism, Posted:16 Jan 2021 | 13:38 pm Topping Thailand’s economic news are comments by the Prime Minister that he is willing to consider opening up gambling, according to the Bangkok Post. With the Thai economy struggling at funding an economic recovery process that has been under extreme duress by Covid-19, the question now will the pandemic be an accelerator of a long-lasting […]