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BUZZ SAW What is Hotel Brandjacking?

Category: Hotels, Posted:01 Jul 2011 | 06:00 am

This in from our wired friends, that a new wave of 'brandjacking' is taking place in the world of hotel online bookings.
For those who don't know the term – it broadly refers to third party, and in most cases unauthorized use of hospitality brand names to point to external web sites or booking engines.
In many cases these schemes rely on miss-spelled names, or nearly identically named domains with traffic that is then directed to a booking portal or pay-per-click site.

The business model is huge and the rise of identical twins is displacing significant levels of business from hotel chain global booking sites into online travel sites.

Other News

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Trio Of Phuket Start-Ups As We Go Local

Category: Tourism, Posted:23 Feb 2021 | 10:02 am Too often the image of Phuket does not reflect the power of local brands and entrepreneurs who are positively going about their businesses, despite the pandemic. Today we are pleased to present three episodes of C9 Hotelworks and Delivering Asia Communications Thai road trip video episodes that give short glimpses into the people and  innovation […]
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Why Phuket’s 70% Restart Needs Private Sector Support

Category: Tourism, Posted:21 Feb 2021 | 12:03 pm Last Friday I was able to attend the roundtable discussion that was organized by the Phuket Tourism’s Association’s Khun Bhummikitti Rukaengam at the Angsana Laguna Phuket. It was an impressive turnout, that included large numbers from both the island’s public and private sector and Minor’s Bill Heinecke was in attendance. What is now being proposed […]
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Phuket Sports and Wellness Resort Transacts

Category: Tourism, Posted:20 Feb 2021 | 15:08 pm The 114-room Thanyapura Sports and Health Resort Phuket has been sold to a Thai group. According to a public notice, the new owner is the Yenbamroong family, who are well known in Thailand’s petroleum industry. In the latest move, the sale effectively is a second step to unwinding the Thanyapura integrated education, sports, and health-oriented […]