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BUZZ SAW What is Hotel Brandjacking?

Category: Hotels, Posted:01 Jul 2011 | 06:00 am

This in from our wired friends, that a new wave of 'brandjacking' is taking place in the world of hotel online bookings.
For those who don't know the term – it broadly refers to third party, and in most cases unauthorized use of hospitality brand names to point to external web sites or booking engines.
In many cases these schemes rely on miss-spelled names, or nearly identically named domains with traffic that is then directed to a booking portal or pay-per-click site.

The business model is huge and the rise of identical twins is displacing significant levels of business from hotel chain global booking sites into online travel sites.

Other News

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Vietnam Tourism Voices  – The Tiger Roars Back

Category: Tourism, Posted:24 Sep 2021 | 13:40 pm Next Tuesday join C9 Hotelworks and Delivering Asia Communications for an in-depth look at Vietnam’s return of the international marketplace. Vietnam’s tourism and hotel market is focused an upcoming ‘Sandbox-style’ reopening for international travel. With the Vietnamese resort island of Phu Quoc taking center stage in a proof of concept, the hospitality industry in this […]
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Manic Monday. No Rain, No Rainbows

Category: Tourism, Posted:20 Sep 2021 | 14:24 pm Rainy days and Mondays are no reason to get down. We have three new Thai Road Trip episodes from C9 Hotelworks and our friends at Delivering Asia Communications for you. Have a seat, throw the umbrella out the window and take a look now. INSIDE STORY Bill Heinecke’s Phuket Resort Home Phuket Hotel Insight – […]
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After The Sandbox – Phuket Hotels Ask What’s Next?

Category: Hotels, Posted:16 Sep 2021 | 09:37 am The resort island of Phuket’s proof of concept Sandbox advantage looks to dramatically change come October. Since the first of July island hotels have experienced considerably higher occupancy levels and much-needed revenue from international arrivals. This has been Sandbox generated, and travelers, not necessarily tourists. Bangkokians fleeing the red zone situation have also aided in […]