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BUZZ SAW What is Hotel Brandjacking?

Category: Hotels, Posted:01 Jul 2011 | 06:00 am

This in from our wired friends, that a new wave of 'brandjacking' is taking place in the world of hotel online bookings.
For those who don't know the term – it broadly refers to third party, and in most cases unauthorized use of hospitality brand names to point to external web sites or booking engines.
In many cases these schemes rely on miss-spelled names, or nearly identically named domains with traffic that is then directed to a booking portal or pay-per-click site.

The business model is huge and the rise of identical twins is displacing significant levels of business from hotel chain global booking sites into online travel sites.

Other News

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Direct Bali Phuket Flights Return in Phuket

Category: Hotels|Tourism, Posted:14 Jun 2024 | 08:15 am The once popular Phuket Bali flight route will see AirAsia restart direct flights from 10th August 2024. AirAsia Indonesia will be the carrier and flight frequency will be three times a week. Bali hosted nearly 600,000 international visitors in May with Australia ranking 22.5% share, followed by India with 11.3% and China on the rise […]
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Registration Open for Mind the Gap – Women & Diversity in Hospitality – A Learning Event

Category: Hotels|Tourism, Posted:13 Jun 2024 | 09:55 am Diversity, inclusiveness, and equality are core issues for the hospitality industry. C9 Hotelworks and the Phuket Hotels Association have organized a learning event titled ‘Mind the Gap, Women & Diversity in Hospitality on Saturday 31st August at the SAii Laguna Phuket. Join us in this unique, candid, and insightful half-day session that takes a closer […]
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Samui’s Booming Villa Rental Marketed Featured in New C9 Hotelworks Report

Category: Hotels|Real estate, Posted:11 Jun 2024 | 07:04 am Standalone villas shake up traditional hospitality supply as the market rises. Increasing demand for multi-bedroom accommodation growing, coupled with a preference for spacious and private villas according to new research from C9 Hotelworks in their new Samui Villa Rental Market Review. In recent years, private villas rented as vacation homes have emerged as a significant […]
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