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BUZZ SAW What is Hotel Brandjacking?

Category: Hotels, Posted:01 Jul 2011 | 06:00 am

This in from our wired friends, that a new wave of 'brandjacking' is taking place in the world of hotel online bookings.
For those who don't know the term – it broadly refers to third party, and in most cases unauthorized use of hospitality brand names to point to external web sites or booking engines.
In many cases these schemes rely on miss-spelled names, or nearly identically named domains with traffic that is then directed to a booking portal or pay-per-click site.

The business model is huge and the rise of identical twins is displacing significant levels of business from hotel chain global booking sites into online travel sites.

Other News

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Direct Hanoi Phuket Flights Commence

Category: Tourism, Posted:20 May 2023 | 12:11 pm Vietjet has kicked off direct flights between Hanoi and Phuket. The airline also operates daily service between the Thai resort island and Ho Chi Minh City. While short-haul regional Phuket is gaining pace, with China gaining traction, long-haul traffic to Thailand remains slower compared to 2019, according to OAG. Thai Airways International’s absence from the […]
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Phuket Hotels Association Online Travel Auction Now Open

Category: Hotels, Posted:14 May 2023 | 09:56 am The annual non-profit Phuket Hotels Association Absolutely Fabulous Online Travel Sale is now up and running. CLICK With nearly 200 hotel travel and dining deals across Thailand, Asia the globe, all proceeds go to the education scholarship fund of PHA. Over 45 Thai hospitality students are now supported by the fund and these are the […]
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C9 Hotelworks and Horwath HTL Release New Bali Hotel and Branded Residences Report

Category: Hotels|Real estate, Posted:28 Apr 2023 | 16:33 pm The resort island of Bali continues to be one of the world’s most desired holiday destinations. Over the past three decades, its resort real estate market has continued to evolve and change. Though, for branded residences, both in the lead-up and period after the global pandemic it has lagged behind other key Southeast Asian leisure […]
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