BUZZ SAW What is Hotel Brandjacking?
Category: Hotels, Posted:01 Jul 2011 | 06:00 am
This in from our wired friends, that a new wave of 'brandjacking' is taking place in the world of hotel online bookings.
For those who don't know the term – it broadly refers to third party, and in most cases unauthorized use of hospitality brand names to point to external web sites or booking engines.
In many cases these schemes rely on miss-spelled names, or nearly identically named domains with traffic that is then directed to a booking portal or pay-per-click site.
The business model is huge and the rise of identical twins is displacing significant levels of business from hotel chain global booking sites into online travel sites.
Phuket Hotels Association Online Travel Auction Now OpenCategory: Hotels, Posted:14 May 2023 | 09:56 am The annual non-profit Phuket Hotels Association Absolutely Fabulous Online Travel Sale is now up and running. CLICK With nearly 200 hotel travel and dining deals across Thailand, Asia the globe, all proceeds go to the education scholarship fund of PHA. Over 45 Thai hospitality students are now supported by the fund and these are the […]