TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

C9 Hotelworks New Phuket MICE Market Report

Category: Tourism, Posted:26 Dec 2018 | 06:00 am

Phuket’s surging MICE market valued at THB10.9 billion, as meetings, incentives and exhibitions attracted over 800,000 visitors to resort island last year. The island’s increasingly prolific MICE market nearly doubled in year-on-year growth in 2017.  As revenue for the segment skyrocketed from THB5.9 billion to a record-high THB10.9 billion, the key metric that reflects the economic impact is the average spend of THB13,000 per person.   

Looking at the size of the market, a new report from consulting group C9 Hotelworks Phuket MICE Market Update revealed that for the full year, the island hosted 660 events with close to 60,000 participants. With overseas demand becoming increasingly prolific throughout Thailand, the Top 3 international geographic source markets are Singapore, Mainland China and India.

Another key feeder of business is Indian weddings, which is attracting high-spending events from the subcontinent. Over the last month the island attracted two luxury weddings, with spending for each eclipsing THB320 million. One key catalyst that is expected to see this market grow is the uptick is introduction of direct flights by GoAir between the resort destination and Mumbai, New Delhi and Bengaluru.

One niche that Phuket has commanded a best in class reputation and sustainable upward trajectory is in large sports events. This year the Laguna Phuket Marathon attracted over 8,000 participants while garnering considerable international visitors. Other marquee events include the Laguna Phuket Triathlon and Thailand Yacht Show and Rendezvous.

Accessing the importance of the meeting and incentive segment to island tourism, Phuket has been successful in attracting high-yielding MICE business on substantially less volume than Thailand’s leading event destinations of Bangkok, Chiang Mai and Pattaya. The expansion of the gateway airport has added to the attractiveness by inducing broader demand.

Despite the absence of a convention center, recent notable additions include the new 1,000 seat Grand West Sands Resort and Splash Beach Resort venue which is being managed by Hong Kong’s Langham Hospitality Group. In the longer term, Central’s planned 10,000 square meter MICE facility in the heart of Phuket is expected to start development within two years, and will result in a coming of age for an already dynamic storyline of growth.”

To read and download the report, click on the link below:

C9 Hotelworks Phuket MICE Market Update 

 

 

Other News

Read more

Thailand Property Takes Urban Flight As Lifestyle Takes Over

Category: Real estate, Posted:26 Jul 2021 | 06:00 am Thailand’s resort real estate markets have experienced a dramatic reset in buyer profiles over the past eighteen months of the pandemic. A strong wave of domestic demand has seen Thais flocking to the country’s leisure destinations and snapping up holiday or second homes. According to new data released by Thai property portal FazWaz, the popular […]
Read more

Just Another Sunday – Catch-Up

Category: Tourism, Posted:25 Jul 2021 | 15:08 pm It’s a great day to catch up on last week’s video sessions. Check out a replay of the special Business Insider Thailand Resort Property online event.  We also talk to a leading Thai developer on rewriting the map in Northwest Phuket, where a second resort-styled CBD is emerging and finally more on the ongoing Sandbox. […]
Read more

Get Inside Hua Hin’s Hotel And Tourism Market

Category: Hotels, Posted:24 Jul 2021 | 09:48 am C9 Hotelworks has released their new Hua Hin Hotel Market Update. Get insights into Thailand’s hottest accommodation market over the past 16 months and what’s coming in terms of new hotels and infrastructure. While family-friendly branded hotels are hot, will the airport expansion allow the destination to come into the mainstream? Read and download the […]