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C9 Hotelworks Publish New Samui Hotel Report

Author: Bill Barnett. Category: Hotels. Posted: 2nd Mar 2015

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Without doubt all of Thailand's resort destinations were hit hard by last year's political situation. The resort island of Samui was no different as the timing of the crisis came into the lead up to the traditional high season which resulted in year-on-year slides in annualized occupancy, average rate and RevPAR.

Despite challenging conditions, in the broader perspective the increasing number of international arrivals stabilized the domestic front and by year-end incoming passenger arrival numbers found equilibrium.

Airlift remains the most profound bellwether for Samui and new flights to the gateways of Singapore and Kuala Lumpur have spurred fly-through traffic from regional and long-haul markets. More importantly the upgrading of the island's daily flight ceiling has for the moment put the long term airport conundrum back on the bench.

Critical challenges remain this year though, given the impact of the Russian ruble freefall, negative overseas media which has continued to impair Brand Thailand and finding a formula to regain a significant loss in the Australian market. Despite these issues, Samui has been shield itself from the pitfalls of other overdeveloped Asian resort islands.

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