TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

C9 Hotelworks Releases Thonglor Bangkok Market Update

Category: Hotels, Posted:27 Jul 2018 | 15:40 pm

More branded serviced apartment operators to enter expat-oriented Thonglor market in Bangkok as demand shifts to short-stay due to surging leisure market and lagging number of Japanese expatriates according to C9 Hotelworks new Thonglor Bangkok Serviced Apartment Market Review.

For at least a decade, Thonglor has been known to be Bangkok’s trendiest neighborhood. However, what really makes the area unique is the perfect combination of urban peace and chic nightlife, which is not commonly found in Sathorn or Asoke.

Thonglor today though is an expat-oriented district in contrast with the past when it was Japanese-centric. Thus, the demand of serviced apartments has been driven by expatriates, the majority of which are Asian. Japanese residents once accounted for 90% of the market while their share today has reduced to 65% according to our market research. Many serviced apartments, therefore, have adjusted their business model and designs to short/leisure-stay transient focused guests versus the traditional Japanese long-stay business client.

Two notable projects in the pipeline to keep an eye on are Ascott Thonglor and Staybridge Suites. With a total of 753 units entering the market, competition is ramping up. Moving forward, we expect as lower growth in supply of serviced apartments challenged by a scarcity of land and higher development costs.

To download the full report CLICK

Other News

Read more

Phuket’s Koh Siray Adds A New Hotel

Category: Hotels, Posted:22 Jan 2022 | 15:45 pm Phuket’s east coast has a new hotel with the recent opening of the Sinae Hotel in Koh Siray. The resort offers a collection of 64  studio units, and lifestyle as well as private pool villas. A key feature of Sinae is its elevated hillside ocean views. Access to nearby Phuket Town is ten minutes from […]
Read more

The Aussies Are Coming

Category: Hotels|Tourism, Posted:22 Jan 2022 | 14:53 pm For Phuket hotel sales and marketing teams, the go-to-market has been Russia during the height of the winter snowbird season. With March fast approaching and Thailand’s approval of a revised Test & Go program from the beginning of February, hoteliers are looking at the vast void of the second quarter of the year. Certainly, domestic […]
Read more

Patong Hotel Conversion For Banyan Tree’s New HOMM Brand

Category: Hotels, Posted:12 Jan 2022 | 08:00 am The 71-room Bliss hotel in Patong, Phuket has been converted to Banyan Tree’s HOMM brand. Banyan Tree is looking to fast-track expansion with three new brands a key strategy of conversions of existing hotels. The HOMM Bliss Southbeach Patong is the debut for the lifestyle-focused HOMM. Expect more announcements shortly on new Banyan Tree brands […]
SiaJai logo

Thailand's Leading Homecare Marketplace