TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

C9 Hotelworks Releases Thonglor Bangkok Market Update

Category: Hotels, Posted:27 Jul 2018 | 15:40 pm

More branded serviced apartment operators to enter expat-oriented Thonglor market in Bangkok as demand shifts to short-stay due to surging leisure market and lagging number of Japanese expatriates according to C9 Hotelworks new Thonglor Bangkok Serviced Apartment Market Review.

For at least a decade, Thonglor has been known to be Bangkok’s trendiest neighborhood. However, what really makes the area unique is the perfect combination of urban peace and chic nightlife, which is not commonly found in Sathorn or Asoke.

Thonglor today though is an expat-oriented district in contrast with the past when it was Japanese-centric. Thus, the demand of serviced apartments has been driven by expatriates, the majority of which are Asian. Japanese residents once accounted for 90% of the market while their share today has reduced to 65% according to our market research. Many serviced apartments, therefore, have adjusted their business model and designs to short/leisure-stay transient focused guests versus the traditional Japanese long-stay business client.

Two notable projects in the pipeline to keep an eye on are Ascott Thonglor and Staybridge Suites. With a total of 753 units entering the market, competition is ramping up. Moving forward, we expect as lower growth in supply of serviced apartments challenged by a scarcity of land and higher development costs.

To download the full report CLICK

Other News

Read more

It Takes an Island: Sustainability and the New Traveler

Category: Tourism, Posted:03 Jul 2020 | 10:13 am A  special virtual sustainable event from C9 Hotelworks and Delivering Asia Communications will be held on  Thursday 9th July at 3:00 pm BKK / 4:00 pm Singapore. Registration is free While the present global crisis has effectively stopped travel in its tracks, one of the side effects has been the restoration of nature into many […]
Read more

Banyan Tree Partners On Large-Scale Organic Farm

Category: Tourism, Posted:28 Jun 2020 | 05:00 am Chiang Mai Thailand is set to play home to a joint venture between James Noble’s Boutique Farmers and the Banyan Tree Group for the ORI9IN organic farm. The set-up is on 141 hectares of land and will roll out in October of this year. In an innovative space, the farming concept has rental areas for […]
Read more

Let’s Make A Deal – The Hotel Chain Crisis Reaction

Category: Hotels, Posted:27 Jun 2020 | 14:57 pm While we are still in the midst of the evolving Covd-19 storyline, one thing that is apparent is how massively ill-equipped global hotel group’s sales and marketing and distribution systems are for disruption. Over the past three months not one single hotel I stayed in last year has contacted me, bothered to connect or even […]