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Centara To Launch Budget Hotels Brand

Category: Hotels, Posted:16 Sep 2012 | 10:46 am

Last week I was at the Economy Hotels World Asia 2012 conference in Singapore. Without a doubt the low-cost sector is one of the most exciting and dynamic tiers in the industry at present.
While big players such as ACCOR's ibis and InterContinental's Holiday Inn Express are rampaging though the region as series of new players are gaining tremendous footholds.
From the budget Tune, Indonesia's Pop!, Amaris and Fave Hotels, to China's Home Inn's this is where the action is. The UK's Premier Inn brand was on hand to talk about a move to Asia along with design darling Yotel who just might be coming soon to Singapore.
Locally we are hearing a groundswell of activity over the rollout of one of Thailand's largest hospitality groups Centara Hotels and Resorts about a soon to launch budget brand. No name has been announced yet but the chain is scaling up development infrastructure to move into the sector quickly.

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The Aussies Are Coming

Category: Hotels|Tourism, Posted:22 Jan 2022 | 14:53 pm For Phuket hotel sales and marketing teams, the go-to-market has been Russia during the height of the winter snowbird season. With March fast approaching and Thailand’s approval of a revised Test & Go program from the beginning of February, hoteliers are looking at the vast void of the second quarter of the year. Certainly, domestic […]
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Patong Hotel Conversion For Banyan Tree’s New HOMM Brand

Category: Hotels, Posted:12 Jan 2022 | 08:00 am The 71-room Bliss hotel in Patong, Phuket has been converted to Banyan Tree’s HOMM brand. Banyan Tree is looking to fast-track expansion with three new brands a key strategy of conversions of existing hotels. The HOMM Bliss Southbeach Patong is the debut for the lifestyle-focused HOMM. Expect more announcements shortly on new Banyan Tree brands […]
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