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C9 Hotelworks Founder and Managing Director Bill Barnett is a noted columnist, author and leading authority on travel trend, hotels and property.View all the books from C9
Earlier this year Centara Hotels and Resorts debuted a travel rewards and recognition program with it's The 1 Card.
Four membership tiers have been structured with Classic, Silver, Gold and Platinum.
Points are given with one for every THB30 spent at the group's properties.
One unique proposition has been a tie-up the Centara affiliate Central retail where points can also be earned.