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Cheap Rates Aren't The Answer

Category: Hotels, Posted:27 Feb 2012 | 06:00 am

Looking down the road a few months to the start of the gentle cusp and decline into low season on Phuket, rates look to be at their most vulnerable.
I read a good piece in Hotels Magazine online recently that cried out in anguish "lower hotel rates don't generate demand."
Nothing could be more true and looking at the sustained flat trading of room rates in Phuket it's a great unsolved mystery why hoteliers and owners are not more aggressive in unlocking the value of quality products in a high demand destination.
Over the past decade we've seen Bali, Singapore, Kuala Lumpur and other markets that used to undersell themselves must rates up – but Phuket things remain static.
How to break the spell remains a mystery, at the moment.

Other News

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After The Sandbox – Phuket Hotels Ask What’s Next?

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Remembering Florian Hallermann

Category: Hotels, Posted:16 Sep 2021 | 08:56 am We’d like to take a moment to remember Zeavola General Manager Florian Hallermann. Florian tragically died in a hiking accident in Ko Phi Phi. He was a familiar face in Greater Phuket hospitality circles for many years and well-loved in Ko Phi Phi, which was his last posting. Looking back at the start of our […]