China High-End Tourism Showcased at AMCHAM Event
How can Phuket Attract High-End Chinese Tourists? On Friday September 18th the American Chamber of Commerce (AMCHAM) has organized a tourism event at the JW Marriott led by David Johnson and Vanessa Zhu of Delivering Asia Communications.
David Johnson is the Managing Director of Delivering Asia Communications (DAC), a leading public relations firm in Asia specialising in the hospitality industry, with ten operations worldwide and headquatered in Bangkok. Vanessa Zhu is DAC's digital marketing specialist and Communications Director for China, based in Shanghai, and between them they will unveil how to attract high end Chinese outbound travellers to hotels and resorts in Thailand through a range of communications strategies.
The session will cover solutions for Phuket's hospitality industry and how it can better navigate and understand the China tourism landscape and influence the purchasing decisions of the new brand of independent traveller. It will cover the key marketing communications strategies and tactics hotels and resorts need to employ to take advantage of the massive wave of Chinese travellers coming into Phuket – from traditional print media to the digital arena of online reviews, engagement with Key Opinion Leaders (KOLs) and bloggers with millions of followers and the critical social media space where WeChat and Weibo rule. There will be a Q&A session following the presentation.
Registration for the event begins at 4:30 p.m at the JW Marriott Mai Khao Ballroom with the session running from 5:00 p.m. to 6:00 p.m. Admission is open to the public and is THB 100 for non-members. Networking drinks will follow.
To sign up for the event, please visit the website www.amchamthailand.com, or contact Sarudha Netsawang on email – [email protected]