TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

China High-End Tourism Showcased at AMCHAM Event

Category: Tourism, Posted:24 Aug 2015 | 09:25 am

How can Phuket Attract High-End Chinese Tourists? On Friday September 18th the American Chamber of Commerce (AMCHAM) has organized a tourism event at the JW Marriott led by David Johnson and Vanessa Zhu of Delivering Asia Communications.

David Johnson is the Managing Director of Delivering Asia Communications (DAC), a leading public relations firm in Asia specialising in the hospitality industry, with ten operations worldwide and headquatered in Bangkok. Vanessa Zhu is DAC's digital marketing specialist and Communications Director for China, based in Shanghai, and between them they will unveil how to attract high end Chinese outbound travellers to hotels and resorts in Thailand through a range of communications strategies.
The session will cover solutions for Phuket's hospitality industry and how it can better navigate and understand the China tourism landscape and influence the purchasing decisions of the new brand of independent traveller. It will cover the key marketing communications strategies and tactics hotels and resorts need to employ to take advantage of the massive wave of Chinese travellers coming into Phuket – from traditional print media to the digital arena of online reviews, engagement with Key Opinion Leaders (KOLs) and bloggers with millions of followers and the critical social media space where WeChat and Weibo rule. There will be a Q&A session following the presentation.
Registration for the event begins at 4:30 p.m at the JW Marriott Mai Khao Ballroom with the session running from 5:00 p.m. to 6:00 p.m. Admission is open to the public and is THB 100 for non-members. Networking drinks will follow.
To sign up for the event, please visit the website www.amchamthailand.com, or contact Sarudha Netsawang on email – [email protected].

Other News

Read more

Phuket’s Real Estate World’s Collide. Off-Plan Sales Flatten in Wake of Growing Resales

Category: Real estate, Posted:06 Jun 2024 | 05:54 am Phuket’s massive influx of new real estate development is witnessing rising competition from the secondary marketplace. The collision between off-plan property sales and resales is inevitable given the sheer number of units being completed and a growing critical mass of older properties. Comparing primary and re-sale transactions on the island from the first four months […]
Read more

New Report On Samui’s Hotel Recovery, From C9 Hotelworks

Category: Hotels|Tourism, Posted:05 Jun 2024 | 18:01 pm A resurgence of Samui tourism has been fueled by domestic travelers, with 69% Y-O-Y growth. Muted Chinese traveler demand pushes hotels to diversify source markets and adapt to a changing landscape according to C9 Hotelworks new Samui Hotel & Tourism Market Review. In 2023, Samui hosted 3,541,821 visitors, evenly split between domestic and foreign travelers, […]
Read more

Bid Now. Only 8 Days Left For the PHAB Great Travel Auction

Category: Hotels, Posted:04 Jun 2024 | 07:52 am There are only 8 days left to bid on this year’s non-profit Phuket Hotels Association online charity travel auction. Amazing travel stays from London, Australia, Bali, Dubai, Paris, Maldives, and of course Phuket, Bangkok, and Koh Samui. There is even a vacation stay in Bhutan. All of the proceeds go to support the hospitality scholarship […]
SiaJai logo

Thailand's Leading Homecare Marketplace