Collective Hospitality Taking Hotels Social
While most of Southeast Asia’s hotels went quiet during the pandemic, one of Thailand’s up and coming groups, Collective Hospitality has taken the opportunity to ramp up expansion.
Starting out the Slumber Party Hostels, Collective has moved into hybrid hotels with their Socialtel brand which is due to open in Koh Samui soon. They also have acquired the Bodega Hostels chain.
As for the space the group operates, perhaps can best be summed up as SoHos, or social hotels. While others would prefer the term hybrid hotels, SoHos is a much clearer vision of the segment.
Their footprint now is 23 properties across Thailand, Cambodia and Indonesia. A new project is underway in nearby Koh Phi Phi.
Interestingly Collective have also just undergone a round raising substantial investment for future expansion so watch this space.
I met with CEO Edmund Lowman early in the week in Bangkok and he shares the story in the video below.
Check out the video below as part of C9 Hotelworks and Delivering Asia Communications Thai Road Trip series