Commune, Destination and Alila Brand Up
After the recent merger of Commune Hotels and Resorts and Destination Hotels, a new corporate overlay has been created named Two Roads.
Brands in the offering include Alila, Thompson, Joie de Vivre, Tommie and Destination.
The combined portfolio is 96 properties globally.
In some ways the re-naming is a bit reminiscent of the mostly forgotten Six Continents and now IHG entity.