TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

(Desperately) Seeking Brand X

Category: Hotels, Posted:19 Aug 2009 | 06:53 am

With the flurry of hotel activity for new projects announced over the past few weeks there looks to be a shake up in existing properties seeking out brands to improve performance in an increasingly competitive marketplace. We'd be expecting announcements soon on branded management to enter two Bangtao projects with Allamanda 2 & 3 now splintering off from the 1, and an affiliation in the works. Over at the villa project The Residence they are actively pursing management options.
Looking at B-lay Tong in Patong set to open later in the year, which could be this year's sleeper in the success category, is reportedly on the cusp of making public a tie up. From the speculative part of our collective brain viewing Surin's Manathai hotel which is now up for sale, its premium location next to Twin Palms, and proximity to Chedi and Amanpuri make this strategic to boutique brands wanting to enter the market with an operating asset.
So desperately or optimistically the search for brands is on. Expect for news soon once deals are formally announced and a more complex playing field is expected in the coming high season's Brand X games.

Other News

Read more

Mind the Gap – Keep People Inspired Event in November

Category: Hotels|Tourism, Posted:22 Oct 2022 | 08:50 am Keep People Inspired (KPI) is the second in a series of Mind the Gap Learning events. The focus of the event is on inclusiveness in hospitality, spanning Phuket’s hotels, tourism and service industries. Inclusiveness is a key element of businesses that rely heavily on human resources and is in effect all about people, whether they […]
Read more

Japanese Luxury Brand Hoshinoya Heads To Niseko

Category: Hotels|Real estate, Posted:14 Oct 2022 | 17:42 pm Leading Japanese hotel operator Hoshino has inked a deal for a luxury resort in Niseko with developer Zekkei Properties. Located in a prime ski-in and ski-out location in Upper Hirafu Village, the 62-unit hotel and residence property will be named Hoshinoya Lodge Niseko. With one of Hirafu’s best locations, the site was formerly occupied by […]
Read more

Phuket and Beyond, A Brief Friday Hotel Update

Category: Hotels, Posted:14 Oct 2022 | 10:24 am In Phuket, Wyndham Vacation Resorts has signed a deal to manage the 50-key Zenmaya Oceanfront in Kalim. The property will be under the Trademark Collection by Wyndham. There are synergies for the hotel given it is located across a main coastal road from the Wyndham Grand Phuket Kalim Bay. Regional carrier Myanmar Airways International (MAI) […]
SiaJai logo

Thailand's Leading Homecare Marketplace