Erawan Takes On Thailand Budget Sector
Listed hotel group Erawan has announced plans for a new budget hotel chain named Hop Inn Hotels.
Plans call for a strategic THB1.5 billion investment and target of 25 properties across Thailand.
The group has said conceptually the properties are under 80 rooms and are expecting to charge rates of THB500-600.
The initial roll out will see development in mainly Northern tertiary destinations and will later develop in the south of the country.
Erawan has a wide array of assets including the Grand Hyatt in Bangkok and JW Marriott along with properties flagged to Starwood's Luxury Collection, Holiday Inn, and Mercure.
They have a joint venture company with ACCOR for ibis properties.