Five Star 350 Room Resort Underway For South Patong

Phuket's hotel pipeline continues to surge with the announcement of a new 350 key luxury resort in South Patong.
Developed by a Thai consortium under the Yangrangsi Company Limited plans call for 100 private pool villas and 250 key of a 5 star standard. Work is set to commence within the next month and the hotel will tentatively open in late 2012.
The developer is working with Klaus Rauter's Mai-BS consulting firm in short listing international hotel chains, with an announcement of an operator and name pending final appointment.
Located on a 100 rai site is located after the Amari Coral Beach resort with views over Patong Bay.
South Patong could potentially see a catchment of new upscale resorts with a number of large sites still in the planning process.
Of these Emerald Bay which was previously associated with the Park Hyatt name has been rumored to play host to a Hong Kong led development, and Gaysorn's Cape Paradise remains on hold, though potentially this remains a premium site.
Talks in the market continue about Freedom Beach back of a Thai led investor and international management chain and the Vanari luxury estate project which had been suspended during the global financial crises.
Looking at the entertainment district it appears moves on the southern fringes could bring some critical mass of higher end accommodation over the medium term.