Football Themed Hotel For Onyx
Thailand's Onyx Hospitality have signed a deal to managed a 60 room football themed hotel.
The property which is located in north east Thailand in Buriram will be branded as an Amari.
Buriram United Football Club owner Newin Chidchob is behind the development.
The objective of the hotel branding is to promote the area as a leading sports tourism destination.
In Phuket Thanyapura's sports hotel has been widely promoted and is gaining a strong following, so perhaps there is something to the niche segment.