Global Serviced Apartment Brands Target Phuket

One of Asia’s fastest growing hospitality segments is the serviced apartment sector, and the brands are targeting the regions leisure markets.

Making news is Oakwood which is coming to Phuket after inking a deal with Thai development group Boutique Corporation.

The 198-key Oakwood Hotel Journeyhub Phuket is located in Patong and is a conversion.

A second Boutique property in Pattaya is also being converted to an Oakwood.

Oakwood is now in the process of diversifying into the hotel space with their Oakwood Studios and now Hotel-branded product.

The lines between serviced apartments are now blurring and we expect where Oakwood has now gone, chains like Ascott and Frasers will certainly follow.