Hilton Bringing On Lifestyle Brand
Leading worldwide hotel group Hilton has made public plans for a new lifestyle brand Canopy.
An initial roll-out will see new entries come into the market next year.
A key target for the brand is Millennials or the late 20's and early 30's crowd.
Key touch points are living room type lobbies, health focused menus and a localized theme for individual properties.
The parent brand is associated by the full name – Canopy by Hilton.