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Hilton Bringing On Lifestyle Brand

Author: Bill Barnett. Category: Hotels. Posted: 22nd Oct 2014

Leading worldwide hotel group Hilton has made public plans for a new lifestyle brand Canopy.

An initial roll-out will see new entries come into the market next year.

A key target for the brand is Millennials or the late 20's and early 30's crowd.

Key touch points are living room type lobbies, health focused menus and a localized theme for individual properties.

The parent brand is associated by the full name - Canopy by Hilton.

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