Hilton To Try Lifestyle Again
With its recent IPO behind the, Hilton Worldwide have announced plans once again to launch a rival brand to battle Starwood's W moniker.
In a Hotels Magazine news piece the brand has said a new, young lifestyle offering would be rolled out in 2014.
As you may recall a few years back the company had to abandon the upstart Denizen brand in a legal case with Starwood which was eventually settled.
What's in store for round 2? Let's see this year.