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Hotel Branded Residences in Asia

Author: Bill Barnett. Category: Hotels. Posted: 21st May 2013

Hotel branded residences in Asia are capturing the imagination of real estate investors and end users. According to leading hospitality and property consulting firm C9 Hotelworks buyers are attracted to the unique combination of brand pedigree, personality and a prestige associated with well-known hospitality brands such as Ritz-Carlton, Aman, St. Regis, Walforf Astoria, Raffles, W and Hyatt. Exclusivity and attitude are two contributing factors pushing demand.

C9's Managing Director Bill Barnett is quick to point out that the storyline is changing in space from the resort markets to urban real estate. Asia's luxury hotel branded love affair began at the beach on Thailand's resort island of Phuket. The birth of the tropical pool villa created a unique hotel experience for upscale travelers. An entirely newly defined luxury segment suddenly meant getting out of the box. Leading names associated with the phenomenon were Adrian Zecha of Aman resorts and KP Ho of Banyan Tree.

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As Asia headlined the post GFC (global financial crisis) old and new wealth was increasingly attracted to real estate. The region's booming capital cities such as Singapore, Bangkok Kuala Lumpur, Jakarta and Manila are seeing a rise in urban hotel branded residences. Not only hospitality branded are playing the new name game but celebrity faces such as Donald Trump and Philippe Starck are increasingly becoming familiar faces on the landscape.

In terms of trending the business Asia's cash rich property developers are diversifying into yielding investments such as hotel grade assets and alongside creating branded property offerings. Looking into the horizon strong domestic economies in South East Asia are creating large aspirational markets so branded offering look set to spread into broader offerings and Asian consumers continue to attach a premium to branded products.

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C9 Hotelworks Founder and Managing Director Bill Barnett is a noted columnist, author and leading authority on travel trend, hotels and property.

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