Hotel Compendium Out The Window
Leading branding and communications agency QUO has taken time to rethink the hotel compendium.
The Bangkok-based group has shelved the traditional age old service directory and introduced a glossy new magazine for their client Kurumba in the Maldives.
What has evolved is something which guests can take with them when they leave. The additional cost is underwritten partially by advertising in the magazine format.
In the age of all things digital, in many markets hard copy magazines are continuing to see readership growth and remain a dynamic marketing tool.