TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

HOTEL DISCOUNTS Travelers Inexact Sense of Value

Category: Hotels, Posted:28 Apr 2010 | 06:00 am

During the recent financial downturn there has continued to be considerable debate, as was the case in the 1997 Asian contagion amongst hoteliers on who was able to capture the greater market share when prices dropped. Did brands outperform independents, or could the later who could offer the lowest prices prosper more.
I've been reading the book 'Priceless: The Myth of Value” by William Poundstone who probes deeper into the psyche of consumers. One of the points made is that often buyers shy away from the most expensive and least expensive items and often apply an inexact sense of value.
Looking back at market research in 2009 on the Phuket Hotel Market on broad numbers, it was apparent that brand premiums were in place on pricing and that in many cases travelers were willing to pay a little extra for what they considered the known benefits of a brand.
Certainly there remain key exceptions such as the stunning success of independent hotels like Twinpalms in Surin Beach, but examining pricing going into low season is going to be interesting to see exactly what the numbers will bring for the islands branded and non branded establishments.

Other News

Read more

Not Another Friday. A Video Extravaganza

Category: Hotels|Tourism, Posted:28 Oct 2021 | 19:34 pm It’s nearly November and Thailand is preparing for a massive reopening of international travel. As the country’s hospitality industry waits in anticipation and a certain level of angst, let’s take a few moments to check out a series of new event videos from C9 Hotelworks and Delivering Asia Communications. See you on the other side, […]
Read more

Cambodia Business Briefing – What Comes Next?

Category: Hotels|Real estate|Tourism, Posted:19 Oct 2021 | 08:13 am Hotels, tourism, and real estate are featured in next week’s virtual event – Cambodia Business Briefing. Organized by C9 Hotelworks and Delivering Asia Communications, the session will be on Tuesday 26th October, 3:00 pm Phnom Penh/Bangkok Time | 4:00 pm Singapore/Hong Kong. Cambodia remains one of Asia’s top-up and coming marketplaces. Pre-pandemic, its pace of […]
Read more

PHIST 2021 – Sustainable Asia RE-defined Coming 28 October

Category: Hotels, Posted:11 Oct 2021 | 09:11 am The fourth annual Asian-based sustainability-focused learning event PHIST 2021 will take place in a dynamic virtual setting on 28th October. Organized in Phuket, Thailand with speakers from across the region. PHIST (Phuket Hotels for Islands Sustaining Tourism) has established itself as a leading forum in Asia for sustainable tourism, environmental education for hotels as well […]