TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

HOTEL DISCOUNTS Travelers Inexact Sense of Value

Category: Hotels, Posted:28 Apr 2010 | 06:00 am

During the recent financial downturn there has continued to be considerable debate, as was the case in the 1997 Asian contagion amongst hoteliers on who was able to capture the greater market share when prices dropped. Did brands outperform independents, or could the later who could offer the lowest prices prosper more.
I've been reading the book 'Priceless: The Myth of Value” by William Poundstone who probes deeper into the psyche of consumers. One of the points made is that often buyers shy away from the most expensive and least expensive items and often apply an inexact sense of value.
Looking back at market research in 2009 on the Phuket Hotel Market on broad numbers, it was apparent that brand premiums were in place on pricing and that in many cases travelers were willing to pay a little extra for what they considered the known benefits of a brand.
Certainly there remain key exceptions such as the stunning success of independent hotels like Twinpalms in Surin Beach, but examining pricing going into low season is going to be interesting to see exactly what the numbers will bring for the islands branded and non branded establishments.

Other News

Read more

Farm-To-Table Hotels Web Event

Category: Hotels, Posted:05 Jun 2020 | 06:00 am Design Re-Invention – Volume 3. Farm-To-Table Hotels. C9 Hotelworks and Delivering Asia Communications are set to bring you a new web event covering this exciting topic on Tuesday 9th June, 2:00 pm Bangkok Time. Register now Farm-to-table for hotels is more than a niche, but is on the edge of becoming a movement. Food has become serious […]
Read more

Special Thailand Tourism Forum 2020 – Web Event

Category: , Posted:04 Jun 2020 | 06:00 am Thailand’s Mega Travel and Tourism Gateway Marketplace – ‘Temperature Check’ Bangkok is one of the world’s leading travel gateways. Its value to ‘Brand Thailand’ is the face of a nation. During the current global pandemic, travel, tourism and hotels have been dramatically impacted. This special web event  edition of TTF is a much needed temperature […]
Read more

Phuket Airport Allowed To Open 15th June

Category: Tourism, Posted:03 Jun 2020 | 09:56 am The Civil Aviation Authority of Thailand (CAAT) will allow domestic flights to and from Phuket International Airport according to the Provincial Communicable Disease Committee as of 15th June. A quick check of airline’s schedules show the only three airlines – Thai AirAsia, NokAir and Thai Vietjet Air are selling seats, but these are all starting […]