TO DISCUSS YOUR PROJECT OR LEARN MORE ABOUT OUR SERVICES:

  • This field is for validation purposes and should be left unchanged.

HOTEL DISCOUNTS Travelers Inexact Sense of Value

Category: Hotels, Posted:28 Apr 2010 | 06:00 am

During the recent financial downturn there has continued to be considerable debate, as was the case in the 1997 Asian contagion amongst hoteliers on who was able to capture the greater market share when prices dropped. Did brands outperform independents, or could the later who could offer the lowest prices prosper more.
I've been reading the book 'Priceless: The Myth of Value” by William Poundstone who probes deeper into the psyche of consumers. One of the points made is that often buyers shy away from the most expensive and least expensive items and often apply an inexact sense of value.
Looking back at market research in 2009 on the Phuket Hotel Market on broad numbers, it was apparent that brand premiums were in place on pricing and that in many cases travelers were willing to pay a little extra for what they considered the known benefits of a brand.
Certainly there remain key exceptions such as the stunning success of independent hotels like Twinpalms in Surin Beach, but examining pricing going into low season is going to be interesting to see exactly what the numbers will bring for the islands branded and non branded establishments.

Other News

Read more

Direct Hanoi Phuket Flights Commence

Category: Tourism, Posted:20 May 2023 | 12:11 pm Vietjet has kicked off direct flights between Hanoi and Phuket. The airline also operates daily service between the Thai resort island and Ho Chi Minh City. While short-haul regional Phuket is gaining pace, with China gaining traction, long-haul traffic to Thailand remains slower compared to 2019, according to OAG. Thai Airways International’s absence from the […]
Read more

Phuket Hotels Association Online Travel Auction Now Open

Category: Hotels, Posted:14 May 2023 | 09:56 am The annual non-profit Phuket Hotels Association Absolutely Fabulous Online Travel Sale is now up and running. CLICK With nearly 200 hotel travel and dining deals across Thailand, Asia the globe, all proceeds go to the education scholarship fund of PHA. Over 45 Thai hospitality students are now supported by the fund and these are the […]
Read more

C9 Hotelworks and Horwath HTL Release New Bali Hotel and Branded Residences Report

Category: Hotels|Real estate, Posted:28 Apr 2023 | 16:33 pm The resort island of Bali continues to be one of the world’s most desired holiday destinations. Over the past three decades, its resort real estate market has continued to evolve and change. Though, for branded residences, both in the lead-up and period after the global pandemic it has lagged behind other key Southeast Asian leisure […]
SiaJai logo

Thailand's Leading Homecare Marketplace